What Should You Blog About?

Check out this list of suggestions on what to write about on your blog. While I usually provide specific examples or current events to write about, this list from SearchEngine Journal takes a broader approach, but is great for brainstorming some ideas that could really give your blog content a boost. 

Keeping Readers Interested: 17 Things to Write About on Your Company Blog

Here are few that jump out at me as particularly applicable for insurance agency websites:

• Write About Your Why
• Whatever People Ask on Your Sales Calls
• Stories About and by Real People 
• Explanations of Industry Lingo