The blog on your insurance agency's website is the perfect place to establish yourself as an industry expert. While insurance can be a pretty dry topic in most cases, there's a lot of interesting "what if" situations...
Welcome to the Banyan Theory blog, where we write about anything and everything related to insurance websites, including design, search engine optimization, and tips to improve your own site.
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Tesla recently announced their Solar Roof, where your entire roof is comprised of tiles that are small solar panels (yes, THE WHOLE ROOF!). The ability for more people to have solar powered homes is now a lot more...
We try to provide guidance to our customers on how they can come up with unique content for their insurance agency website. One great way to do this is to provide educational information for your customers via your blog....
A lawsuit for "civil conspiracy and fraud" has been filed against an SEO organization called The Rainmaker Institute. The SEO firm reportedly used practices and techniques that were in violation of Google's...
If you're looking to boost your online reputation and Google rank by getting more customer reviews, be sure those reviews are coming from your actual customers. Need a good reason? How about this: 19 companies in...
We are often asked "How can I increase my website traffic?" The answer is a long one, as there are many options, and each agency's marketing needs are a little different. But there's a standard checklist of items you...
I'm often asked by my customers how they can get their website to rank higher on Google. That's a loaded question that requires a really long answer, as there's no silver bullet, and it's not easy. After all, if it were...
When advertising your website to potential customers or existing clients, there is a difference in how to do reference your domain on a printed ad (like a mailed post card or sign) vs. an email or link on another website.
For print, keep the website reference as short as possible.
When listing it online, always use your primary domain for SEO purposes.
If you have multiple domain names, you should pick one for your primary domain name. If you only have one, be sure to decide whether your primary domain uses the "www" or not. While your customers may not care, Google will, so this is an important search engine optimization step - and one that you can do yourself for free!
Ever wondered how to get your insurance agency listed in Google search results with other local agents? The trick is to claim and optimize your Google Place Page. While this isn't a silver bullet, it will certainly help your agency rank higher (and possibly in the top 3-10 local listings) when someone searches for "[your city] car insurance". In this article, I'll walk you through finding, claiming and optimizing your Google Place Page.