Designing a new logo can be quite the challenge. It can be time-consuming and hard to make a final decision, as you're committing to something you and your customers will be looking at for many years to come. Choosing a...
Welcome to the Banyan Theory blog, where we write about anything and everything related to insurance websites, including design, search engine optimization, and tips to improve your own site.
Blog Articles
If you're a Safeco agent and are considering a new website for your agency, don't wait! The generous $250 discount from Safeco that can be used towards any website package (including mobile sites!) expires in just...
Insurance Journal posted this article today about how climate change is expected to cause an increase in wildfires over the next 30 years, specifically in the western United States. www.insurancejournal.com/news/...
As Dianne at Fort Worth Insurance put it when we were discussing website blogs at the B&C Workshop in Dallas, "Insurance is boring!" And she's right - it takes some creativity and a little humor to write an...
Nick and I finally got a chance to attend a Safeco Bricks & Clicks workshop in Richardson, TX last week where we were treated to 2 great sessions on social media for insurance agents and how to evaluate your...
When chatting with my new customers, I often am asked "How do I choose a design for my new website?" We have a lot of really professional, well-designed options to choose from, and it's sometimes hard to know where to...
Here's a great idea for a blog post on your insurance agency website that will warrant some attention: Transportation Chief Calls for National Ban on Cell Phone Use While Driving Make the most of this newsworthy topic...
Flash websites were all the rage in the early 2000s. So was Britney Spears. Since then, the web and the means of surfing the web have evolved, while Flash has remained largely unchanged. Having a Flash website doesn't mean that you have a bad website. It just means that it doesn't work like most mainstream websites, and won't work on most mobile devices. There are many reasons that we don't create Flash-based websites and advise our clients to stay away from it. Here, I offer our primary reasons.
Likes seem to be the driving force behind companies and corporations making the transition into Facebook and social media. Why are all these companies out there trying to get people to click on their Like buttons? What actually happens when somebody likes your agency's Facebook Page?
If you have an insurance website from Banyan Theory, you’ll be happy to know that we’ve taken steps to protect your site from the upcoming end of the world (which, as the Mayans have told us, will occur on December 21, 2012). We want to ensure that your website will remain available in the off chance that anyone survives the end of the world and they need information about their insurance.
Over the past couple of years, we’ve been formulating ideas that would protect our servers from such a scenario. Here are our ideas: