We've been working hard on a new design to add to our available options for insurance agency websites, and are excited to announce that our latest addition, Design J, is now available! Design J features all the same...
Welcome to the Banyan Theory blog, where we write about anything and everything related to insurance websites, including design, search engine optimization, and tips to improve your own site.
Blog Articles
Referrals are an invaluable source of new sales for any insurance agency. A recommendation from a trusted friend, colleague or family member carries much more weight than the best advertisement or promotion money can...
When advertising your website to potential customers or existing clients, there is a difference in how to do reference your domain on a printed ad (like a mailed post card or sign) vs. an email or link on another website.
For print, keep the website reference as short as possible.
When listing it online, always use your primary domain for SEO purposes.
If you have multiple domain names, you should pick one for your primary domain name. If you only have one, be sure to decide whether your primary domain uses the "www" or not. While your customers may not care, Google will, so this is an important search engine optimization step - and one that you can do yourself for free!
Choosing a domain name is an important step in building your online presence for your insurance agency. There's an infinite number of possibilities for your domain name, but here are a few key points to think about when making your selection.
Ever wondered how to get your insurance agency listed in Google search results with other local agents? The trick is to claim and optimize your Google Place Page. While this isn't a silver bullet, it will certainly help your agency rank higher (and possibly in the top 3-10 local listings) when someone searches for "[your city] car insurance". In this article, I'll walk you through finding, claiming and optimizing your Google Place Page.
It’s been in the works for a while, and we’re very excited to finally [re]-launch our very own website!
Complete with something for everyone, the new lightrailsites.com features the latest additions to our website program for insurance agents, an interactive real-time pricing tool, and this blog!
We plan on covering a wide variety of topics centered around creating and managing insurance agency websites. Here’s some of the articles you can look forward to in the coming months: